- Posted by E Carmichael
Feb032011
Feature: PATV, Convergence and Comics
Posted February 3, 2011 10:17 am Penny Arcade’s humble beginnings as a web comic
seem so long ago. The “brand” that is Penny Arcade is a perfect example of how
something can really explode through grassroots efforts and viral marketing.
Penny Arcade now includes two large expos (PAX), a charity organization for sick
kids (Child’s Play) and a series of web videos (PATV).PATV is the newest of the
initiatives, but it’s coming on strong with its new series Ledo and Ix. Penny
Arcade President Robert Khoo (who preferred the title “Business Guy”) gave a
frank and engaging interview, which included thoughts on the quality of the
Green Hornet movie that sadly did not fit the scope of this interview. He did
cheerfully give details about the process behind PATV’s evolution.